As we all know, but dread to think about in an age that is reliant on technology. There once were no computers, Internet, Facebook, Myspace or YouTube. Once society had to read books to find answers to questions, not Google it. Once we were not able to socialise and network, there were only landline phones and even once we could not freely watch or upload movies, videos and films on the Internet. The world that I am talking about seems like a long time ago compared to what is available to society in this modern technological age.
This week’s theme was all about the Internet in collaboration with film, specifically short film. We were asked to answer and research certain historical and general elements about these two influential, advancing pieces of technology.
This blog will be answering those questions and emphasising on certain facts about these technologies.
1.Where and when did usable online video start? (Provide some refs. and an example if possible)
Usable video started in no other place than on YouTube. Before the creation of YouTube web searchers were able to view videos online but were not able to upload their own. This was until three PayPal employees, , Chad Hurley, Steve Chen and Jawed Karim decided to dedicate a website specifically for the uploading of videos by the general public. In February 2005 YouTube was created and over time has developed into a multi-million dollar company that is recognized globally.
Url: http://www.articlealley.com/article_1482289_81.html
Brief history of YouTube below:
2.In the lecture we heard about technological innovations that were used by the studios to lure audiences. (Mostly to combat the popularity of TV)
What recent innovations are being used to lure us in the movies?
What are they luring us from?
The release of 3D films in 1952 was one of the tools used by the film industry to help lure people back into the world of film and away from the new technological revolution of television. Though the release of 3D movies was semi-popular the creation of these film were often poor in quality and cheaply made, mainly consisting of low budget horror films.
3.Are short films still being made? Why? Who pays for them to be made?
Short films are definitely still been made today. In fact, the distribution of films and production of short films in modern society is so popular that there are many dedicated websites devoted to the distribution of short films and independent short films.
In relation to the question of, ‘who pays for short films?’ It depends on whether the film is sponsored, created by a film company or independently made.
Independent film makers have a range of offers available to them including loans, funding support, marketing support and production support from such film companies as ‘Screen Australia’ Where as sponsored films and companies usually have set budgets available to them in the production of film.
Screen Australia Marketing & industry support: http://www.screenaustralia.gov.au/industry_support/GW_Overview.asp
4.The term viral is thrown about but what does it mean in film/movie arena? Give some examples.
A viral video is a video that has become so popular that is it socially networked amongst a great amount of people. Viral videos can be passed on through word or mouth or through the art of social networking on the web. This networking of viral videos can be passed on nationally and even internationally, usually depending on the subject of the content.
Some videos that have become viral include, ‘The Pokémon theme song’ (9 Million views worldwide), ‘Beached whale’ (5 million views worldwide) and ‘Powerthirst’ (20 Million views world wide)
Pokémon:
Powerthirst:
5. Online video distribution isn't limited to the short film format. We are now starting to see television styled shows made solely for Internet release (webisodes). Find an example of this style of content and discuss how viewing television content in this way can positively and negatively affect the viewer's experience.
‘Clark and Michael’ is a comedy series exclusively available to Internet audiences. The webisodes are short stories in the day of the life of two best friends. It stars Michael Cera and Clark Duke. The episodes can be found on various websites that host web series, although on CBS online all the episodes can be found and watched on the same page. The first episode of Clark and Michael is below:
I believe that webisodes positively affect the way audiences view television content, as it allows for individuals to gain knowledge of the Internet and the process or researching on the web. In addition, webisodes can be viewed more easily than on television, this is because access to the Internet in modern society via Internet lounges and kiosks is more easily accessible than television. For someone that does not have TV available to him or her it is easier to view TV content from a two-dollar Internet lounge than buy a television.
In concluding, in an age that is dependent on technology it can only be expected that innovations like, YouTube and the creation of Webisodes is only the start of a much more broad spectrum of influential internet technology.
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