
Culture jamming and the influence of the individual in the world of information technology and broadcasting, this is the subject of week five New Communication Technology.
In the lecture it was all about consumption and production and how the influence of technology allows for anyone, anywhere to either produce or consume news and information of the twenty first century.
With the advancement technologies such as mobile phones, Internet and television, news and information is readily available at an astronomical rate. I am talking about mobile phones that record video and the Internet in conjunction with world news. Without these technologies the information that is available to the general public of today would not exist and ultimately the influence of the individual in turn using these technologies to spread information would not exist. Now it is all about culture jamming and the way in which general society can contribute to the news and events that happen around the world.
Culture jamming can be explained as, citizen journalism. Where everyday people use the technologies available to them to broadcast news and information. A culture jammer can be a person that uses a mobile phone to record an event also known as a mo-jo (Mobile journalist) or someone that specifically looks for events to cover (Independent journalist).
Some examples of culture jams and citizen journalism are posted below:
Current culture jam that shows the effects of the UNSW fires, posted August 29th August 2010. Shot by a by standing person watching the smoke rise from the building.
A university student, who documented the effects of the 2008 Sichuan Earthquake, shot one of the most influential culture jams. The culture jam was so successful that it was shown on many global news programs.
The most damaging culture jam to date would be that of Senator George Allen calling campaign volunteer a racial slur known as ‘macaca’ This video was spread virally and effectively destroyed the senators campaign, earning him masses of negative exposure.
Without the wonders of technology, culture jamming would not be present today. The way we view and receive information would not be as easily accessed or consumed. Without culture jamming and citizen journalism we would have missed out on vital events and world information. In fact, culture jamming is to thank for making the production and consumption of news and politics so vital to society today.










